Monday, December 10, 2007

Anti-drink adverts 'are backfiring'

By Sarah Womack, Social Affairs Correspondent
Last Updated: 2:14am GMT 10/12/2007

Health campaigns highlighting the consequences of drinking too much could be failing because young people take pride in their drunken exploits, according to state-funded research.
Advertisements that show someone being thrown out of a nightclub, being carried home or passing out in a doorway are often seen by young people as a typical story of a fun night out, rather than as a cautionary tale, it is claimed.

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